This is the story of Mickael, who for many years suffered from pimples and ingrown hairs after every shave. After having tried several treatments that proved ineffective, he decided to take matters into his own hands. He travelled the world and at the same time did research to find the solution or solutions to this problem. During his various trips, particularly to the United States, he discovered a laboratory that produced a formula perfectly suited to his needs and, above all, to his skin. He managed to obtain it for personal use.

Little by little, the benefits of the product take effect and the pimples disappear. Happy with the results and aware of the impact it had on Mickael, the laboratory asked him for his opinion on many of the products he created. This is how a relationship of trust was gradually established between them. Satisfied, Mickael decided to wear a beard and approached the laboratory again, which offered him healthy products for its maintenance and regular growth. This is how Mickael’s Choice was born !